Listerine Smart Rinse // Pitch //
‘Toothbrushing will never be the same with the toothies’
Listerine Smart Rinse is mouthwash for kids, we wanted to let kids (and parents) see that using mouthwash is an important part of looking after their teeth and make Listerine Smart Rinse part of their routine. To do this we had to make it seem fun to kids, and worthwhile to mum.
The Toothies were born. Created to educate and entertain. From Fortnight skins… to book partnerships… Apps that you you be creative and earn rewards for looking after those nashers… to your own Toothie timer who lives in your bathroom… for this pitch we looked beyond media and tried to break into culture and beyond traditional media… Here’s a sample of some of the idea…
We won the pitch… but alas the Toothies lives were short lived…
