Heniz // Save Our Soil // pitch
‘Educating people on soil with the most scared soil in the world ’
In the 1860s Henry J. Heinz made a famous quote “protect the consumer by owning the product all the way from the soil to the table” A quote that Heniz still stands behind to this very day with the pioneering thinking in soil conservation.
Heniz came with a simple questions “How do we educate people on the importance of soil” something that, even though all around us, we don’t often see.
The answer started with a simple and scary fact - Equivalent of one football field of earth erodes every five seconds.
And the place place to put this message? On the most ‘sacred soil’ in the world that’s right in front of millions of people every Sunday. From Wrigley Field to the Bernabeu and beyond.
A simple yet dramatic light projection that paints a dramatic picture of what lies ahead if we don’t SAVE OUR SOILS.
