Cockburn's // DHM // Pitch
‘Let’s create a new type of conversation… a Cockburn’s conversation’
This was an interesting pitch. Cockburn’s is a big name in the world of port, but it’s often seen as just the standard go-to choice—something you crack open at Christmas and then forget about. Our challenge was to find a way to define what a ‘port moment’ really was.
What we noticed is that when port comes out, it’s usually at the end of the night, often as a "finish-the-evening" drink. What’s interesting is that, by that point, the conversation has shifted—you're no longer talking about the kids or the new car. It’s when you start talking about funny, offbeat stuff.
That’s where the idea for “That’s a Cockburn’s conversation” came from. From an art direction standpoint, I wanted to make the visuals smart, simple, and distinctive.
(As always, it’s nice to push the idea further, so I added some simple digital and experiential work too.)
Whether it was print, posters, or social posts—everything was designed to be simple and thought-provoking.
NOTE TO SELF: Be careful what you put in an ad.
A little on pack giveaway… get your free and app and get that conversation flowing all directions…
A free gift at Christmas…
A podcast hosts by just the type of people who would embrace a Cockburn’s conversation…
And why not take the podcast on the road and create a live Cockburn’s experience…
