Cockburn's // DHM // Pitch
‘Let’s create a new type of conversation… a Cockburn’s conversation’
This was an interesting pitch. Cockburn’s is big in the world of port, but it’s kind of just the standard, go-to choice. Something you crack open at Christmas and then forget about. We had to find a way to tell people what a ‘port moment’ was.
There’s something interesting about when the port comes out, it’s usually last thing, a bit of a finish the night off drink. What we found interesting about that is it’s usually when you get onto talking about funny, left-of-centre stuff. You’ve used up your chat about the kids or the new car.
That’s where “That’s a Cockburn’s conversation” came about. From an art direction point of view I wanted to make them smart, simple and distinctive.
(As always it's nice to push the idea, so I did some simple digital and experiential work as well).
If it was print… posters… social posts… all simple and designed to get you thinking…
NOTE TO SELF: Be careful what you put in an ad.
A little on pack giveaway… get your free and app and get that conversation flowing all directions…
A free gift at Christmas…
A podcast hosts by just the type of people who would embrace a Cockburn’s conversation…
And why not take the podcast on the road and create a live Cockburn’s experience…
