Adnams // Craft Beers brand creation
‘ Creating Jack Brand. A brand new craft beet steeped in history ’
When Adnams asked for help to launch their new range of craft beers I jumped at the chance. Despite never having designed and launched a brand from the ground up before (I omitted that detail at the briefing).
I'd love to say I came up with a fictional brand and invented a wild backstory that the public fell for hook, line and sinker. But I didn't. As is sometimes the way I found a gem that the client had long since forgotten about. Jack Brand. Which I found on one of their old labels from 1856. All we had to do then was rework it into the brand they have today. Sometimes the client is sitting on the answer all along.
Each beer was named after a figure from Adnams history, for example Mr. 'Clump' Sagin - the brewery tug of war team captain in 1953. It was great fun finding some of these characters and writing the labels was a particular labour of love, a little tribute to those folks from black and white times.
Here's a couple of men. Talking about them.
