NHS Smoke Free // Part of AR exploration project seires
‘Using AR to open and blow minds’
AR had often been used for simple, somewhat throwaway branded experiences, but I wanted to explore a different approach. Education seemed like the perfect place to start, and this led to the idea for WHAT GOES IN?.
Put simply, it was a T-shirt that would be given to school children by the NHS to promote a smoke-free lifestyle. On the front was a charming illustration of healthy lungs, showing how things should look.
… But as soon at the went to the Smokfree website and launched the WHAT GOES IN? experience something happened. Playing on kids fascinations with anything a little bit “gross” they would see their insides right in front of their eyes… heart pumping… lungs moving in and out. But then we would show them the kind of icky bad stuff that smoking does to their amazing insides. A simple little experience that should teach a big lesson.
