World Record Day // Spin don't stream
Role: ECD
‘Listen to music in a new old way’
An in-house +rehab project for World Record Day. We didn't want to say 'Hey don't listen to digital as A: That ship has sailed and B: It's just not a realistic ask. So we asked how can we bring the 'vinyl experience' to the digital generation?
Introducing Spin Don't Stream.
For one day you have to listen to albums as they should be, in their entirety, no skipping, no just picking tracks, just listing.
We partnered with Mute Records for the selection with artists like Yeasayer and Goldfrapp chipping in with their albums that you need to hear in the entirety.
spindontstream.com (alas its gone to the website graveyard)