Listerine Smart Rinse // Pitch //
‘Toothbrushing will never be the same with the toothies’
Listerine Smart Rinse is a mouthwash designed for kids, and our goal was to show both kids and parents that using mouthwash is an essential part of caring for their teeth—while making Listerine Smart Rinse a fun part of their routine.
To do this, we needed to make it engaging for kids and valuable to mums.
That’s how The Toothies were born. Created to both educate and entertain. From Fortnite skins and book partnerships to apps that let kids get creative and earn rewards for taking care of their teeth, to a Toothie timer who lives in your bathroom... For this pitch, we looked beyond traditional media and aimed to break into culture.
Here’s a sample of some of the ideas…
We won the pitch… but alas the Toothies lives were short lived…
