Google// Made with Code // Global Citizens Festival // Proposed
Role: Creative / ECD
‘An unique instrument for the voices of generation Z’
Made With Code—a Google initiative aimed at getting young women into coding—came to us with an idea they wanted to extend into the Global Citizen Festival in Central Park.
The idea was simple. Google’s Made With Code platform uses Blockly, a block-based coding system that gives people an easy, approachable first step into the world of code.
Blockly had been used in various ways before, but this time it was all about creating a social asset—something people could code and share across their social platforms to express what change they wanted to see in the world.
Our job? To take that idea and bring it to life at the Global Citizen Festival—partnering with one of the artists on the bill to make it bigger, bolder, and unmissable.
I had a lofty ambition: to create an instrument that would represent the festival and everything it stood for—something brought to life by young people around the world.
I started here: Woody Guthrie’s guitar. I’ve always loved this image, how it turned an instrument into something powerful.
What I landed on was a “modern-day protest guitar”—one built for Ed Sheeran to use during his set. It would serve as a canvas for messages of hope, allowing users to create and send their own messages to the guitar in real time.
The ultimate goal? To write a new song—with the community and Blockly—that would be performed on this very special occasion.
