Google// Made with Code // Global Citizens Festival // Proposed
Role: Creative / ECD
‘An unique instrument for the voices of generation Z’
Made With Code (A Google initiative that aims to get young women into coding) came to use with an idea that they want to extend into the Global Citizen Festival in Central Park.
The idea was simple, they have a platform called Blockly that lets people code using a block system, giving people a simple, understandable first step into the world of code. Blockly has been used in different ways, but in this case it was going to be used to create a ‘social asset’ that people could share on any social platform to drive awareness of what they wanted to see chance in the world.
This is what we were asked to extend at the festival in partnership with an artist on the bill.
I had a lofty ambition. I wanted to make the instrument that represented the festival and what it stood for. Brought to life by young people across the world.
I started here. Woody Guthries guitar - I’ve always loved this image. That it turned an instrument into something powerful.
What I came to was a ‘modern day protest guitar’ to be built for Ed Sheeran for him to used during his set. It would be a canvas to display message of hope. Users could create then send their message to the guitar in real time.
The final ambition was a new song to be written - again with the community and Blockly to be performed on this very special occasion.
