Heniz // Save Our Soil // pitch
‘Educating people on soil with the most scared soil in the world ’
In the 1860s, Henry J. Heinz made a famous statement: “Protect the consumer by owning the product all the way from the soil to the table.” This philosophy still drives Heinz today, especially with their pioneering efforts in soil conservation.
Heinz asked a simple but crucial question: How do we educate people on the importance of soil? It’s all around us, yet it’s often invisible to most.
The answer began with a simple and alarming fact: The equivalent of one football field of earth erodes every five seconds.
Where’s the best place to deliver this message? On the most “sacred soil” in the world—right in front of millions of people every Sunday. From Wrigley Field to the Bernabeu and beyond.
The solution? A simple yet dramatic light projection that paints a vivid picture of what lies ahead if we don’t Save Our Soils.
