The Race // Huawei // target content
‘Putting a smartphone at the heart of the worlds most exciting new sports’
I wanted to create a piece of content that would seamlessly showcase the features of the new Huawei MATE series phone. To do this, we partnered with the world’s leading drone racing team, XBlades Racing, and set them a simple challenge: design and create a racetrack like never before—entirely planned and designed using the Huawei MATE.
What I also found interesting was how this provided a simple way to tap into the emerging world of drone racing, which, along with e-sports, is growing rapidly. These are consumers who perfectly align with a challenger tech brand like Huawei—demanding the most powerful devices and willing to break away from the herd when it comes to making a purchase.
