The Race // Huawei // target content
‘Putting a smartphone at the heart of the worlds most exciting new sports’
I wanted to create a piece of content that could seamlessly demonstrate the features of the new Huawei MATE series phone. To do this we took the worlds leading drone racing team (XBlades Racing) and set them a simple task create a racetrack like never before - all design and planned with the Huawei MATE.
What I think was also interesting is this was a simple way to tap into the emerging world of drone racing which along with e-sports is growing massively with consumers who are the perfect target for challenger tech brand like Huawei as they demand the most powerful devices and are prepared to break away from the herd when it come to purchase.
