The Selfie Playground  // Huawei // proposed experiential and content

‘An experience designed to tear up the selfie rule book’

Huawei has transformed the world of smartphone photography, pushing the boundaries of what’s possible in terms of the images they can capture. I wanted to create an experience that would bring this innovation to life—one that would take selfie culture and elevate it. The goal was to allow people to be more creative, playful, and innovative, all with Huawei smartphones at the heart of the experience.

Drawing inspiration from the classic fairground attraction, The House of Mirrors, but reimagined for today’s social media-driven world.

It’s an incredible space that can be taken anywhere around the globe. Inside, you’ll find unique “attractions”—each a one-of-a-kind image-capturing experience designed to showcase one of the standout features of the Huawei range of Leica-powered smartphones. From slow motion to low light, AI-powered portrait mode to ultra-slow motion, each attraction highlights the amazing capabilities of the phone.

But this was more than just an experience. The content created here would naturally spread on its own and could also be used across various communications channels. Everything from Digital OOH to music videos was part of the proposal.

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