The Selfie Playground  // Huawei // proposed experiential and content

‘An experience designed to tear up the selfie rule book’

Huawei have transformed the world of smartphone photography, pushing what’s possible when it comes to the images they can capture. I wanted to create an experience that brought this to life. An amazing experience built to take ‘selfie’ culture and elevate it. Allowing people to be more creative, more playful, more innovative. All with Huawei smartphones at the very heart of it.

Drawing inspiration from the classic fairground attraction The House of Mirrors, but very much built for today's social media hungry world.

An amazing space that can be taken anywhere in the world. Inside you’d find ‘attractions’ each a unique image capturing experience designed to highlight one of the amazing features of the Huawei range of Lecia powered smartphones. From slow motion to low light, AI powered portrait mode to ultra-slow motion.

But this was more than just an experience - content created from this would be naturally spread and could also be used across coms. Everything from Digital OOH to music videos were proposed.

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