The History of adverting trust - what would you save?
HAT came to Dare asking for a press ad to raise awareness of what they do and to request donations. We did just that, but we also wanted to take it a step further with a short film asking the great and the good of adland, “What piece of creative would you save from a burning building?”
As is often the case, we had no time and no budget, but we made it work—and it did the job perfectly.
