Adnams // Craft Beers brand creation
‘ Creating Jack Brand. A brand new craft beet steeped in history ’
When Adnams asked for help launching their new range of craft beers, I jumped at the chance—even though I’d never designed and launched a brand from the ground up before (a small detail I may have left out during the briefing).
I’d love to say I invented a fictional brand with a wild backstory that the public fell for hook, line, and sinker. But I didn’t.
As is sometimes the way, I found a gem the client had long since forgotten about: Jack Brand. Tucked away on one of their old labels from 1856.
From there, all we had to do was rework it into the brand they have today.
Sometimes, the client is sitting on the answer all along.
Each beer was named after a figure from Adnams history, for example Mr. 'Clump' Sagin - the brewery tug of war team captain in 1953. It was great fun finding some of these characters and writing the labels was a particular labour of love, a little tribute to those folks from black and white times.
Here's a couple of men. Talking about them.
