PaddyPower // World Cup // beermats

‘Who knew to invent a new sport all you needed was a beermat and peanut’

Ah, the humble beermat.

 I do love a brief for the unloved pieces of media - but when you think about it how much “dwell time” does a beermat get... loads.

PaddyPower wanted some. I turned them into a halftime pub game.

I also did the illustrations (but didn't get paid, as I am a mug).

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